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Good Reads
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Creating an Effective Business Card |
The right business card will help you make a great first impression.
September 22, 2003
By Ivan Misner |
Q:
Business cards are an important part of a first impression when
networking. Do you have any recommendations on what makes an
effective business card?
A:
You're correct, business cards are very important, and they do
have an effect on someone's first impression of you when
networking. Therefore, it is important to tailor your card to the
impression you're trying to make.
Have you ever tried on an article of one-size-fits-all
clothing? It didn't fit you all that well, did it? That's why
clothing manufacturers make different sizes, and if you want
something that's absolutely perfect, you spring for some extra
bucks and go to a tailor.
Business cards are part of your marketing materials. When
you're designing your marketing materials, you certainly want them
to be tailor-made. Using a generic approach in your ads, brochures
and Web sites won't set you apart from the crowd; it won't tell
people what's distinctive about you, your business, your products
and services. It won't cause you to be remembered.
read more...
ABOUT THE AUTHOR:
Dr. Ivan Misner is the founder and CEO of
Business Network International (BNI), which has more than 2,700
chapters throughout the world. He is also the author of five books,
including his New York Times bestseller, Masters of Networking, as
well as Entrepreneur Press' forthcoming Masters of Success.
The opinions expressed
in this column are those of the author. All answers are intended to be
general in nature, without regard to specific geographical areas or
circumstances, and should only be relied upon after consulting an
appropriate expert, such as an attorney or accountant.
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