Hello Phil,
In April we exchanged emails about how to adapt your
product to my situation - auto sales.
If you recall my challenge was portability. That is I
regularly place new and pre-owned vehicles in high
traffic areas. I have arrangements with two malls here
in Fredericton to have three to four vehicles on display
at any given time.
The reason I was looking for a product like yours was
twofold. First, my business cards, as other Dealers were
doing, were placed under the rubber on the sides of the
windows and under the windshield wipers. This looked
unprofessional. Plus, kids would push them down inside
the windows and often the car ended up scratched when
someone reached across the hood to take a card from
under the wiper.
I initially felt the challenge with your product was
portability. You recall you sent me extra adhesive
strips. I did attempt to place one Card Pocket on a
vehicle using the strips. In the process it dawned on
me, "What am I going to do with the Business
(QP).jpg)
Card sign?"
This was more serious as I definitely was not going to
continuously stick and then remove the signs from brand
new cars!
Phil, my thinking is that obstacles are the doorway to
opportunity. In our initial communication I suggested if
a solution could be found, you will have a awesome
marketing opportunity. Here's one!
A solution...
- A common item in any automobile dealership is the
plastic pouch you see hanging from inside a used car.
Inside it is a listing of the options and price for the
vehicle
- I placed the base of the Card Pocket holder inside
the pouch at the bottom.
- I then placed the Business Card sign inside the pouch
about 2 inches (5 centimetres) above the base.
- Two holes were cut to allow the holder to attach to
the base from the outside of the plastic pouch.
- The vehicle pouch was attached to the window as usual...
- ...but hung on the outside.
The benefits include the card holder is secured to the
vehicle, it is now easily transferable from one vehicle
to another, and nothing is stuck to the vehicle.
med.jpg)
Phil, the attached PDF file gives a pictorial
explanation
(click
here to view). If
there is an application to your business, I am delighted
to have been able to help. As an aside, RV dealers, farm
equipment dealers, tractor-trailer dealers all use the
same pouches.
In closing, I will also be copying you on a request from
a sales rep. from another Dealer (yes a competitor) as
to where I purchased the Vehicle Card Pockets. And, I
will be ordering another set. They work!
Best regards,
Jeffrey Doucet
Hyundai: (506) 450-0800
Direct: (506) 470-1826
E-Mail:
jeffrey@reliablecars.ca
Web:
www.reliablecars.ca
Fredericton Hyundai, 1165 Hanwell Road, Fredericton, NB
E3C 1A5
“I
save my clients time and money finding the vehicle
complimenting their budget and lifestyle.”