Don't Leave Home Without It
Kari Larson, October 1999
What's on your business card can help determine whether a prospective client becomes
a first-time customer.
Here's advice from seasoned independent professionals.
When you hear "Don't leave home without it,"
you probably think of a little green credit card. If you're
self-employed, though, you'd better start thinking "business card"
instead -- as in "my business card."
It might only measure two by three inches, but it can send a
message -- for better or worse. Some cards are tacky, others are
striking. Some breeds assault you with clashing colors and trite
phrases; others suggest good taste, sangfroid, confidence. Some are
uninspired and therefore uninspiring. So what should a business card
look like? What the hell should it say?
read more...
The opinions expressed
in this column are those of the author. All answers are intended to be
general in nature, without regard to specific geographical areas or
circumstances, and should only be relied upon after consulting an
appropriate expert, such as an attorney or accountant.
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