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How to Win at the
Business Card Shuffle
by Jo Dee Black, Great Falls Tribune
Crammed in wallets behind drivers' licenses and credit cards or tossed
into coat pockets with old gum wrappers, business cards don't always get a
lot of respect.
But with some good planning and thought, when those 2 by 3 Þ inch pieces
of cardstock get into the right hands, they can be as useful as a giant
billboard placed directly outside a client's window.
Good business cards include contact information, an accurate and simple
description of the business or service provided and are free of clutter,
experts say.
"Some people want to pack their whole resume on a card, but simplicity is
better," said Katie Heitzman, a sales representative at Insty-Prints in
Great Falls.
Too much information can be overkill, agrees Paula Staeven, owner of PS
Design in Great Falls.
"I've done fold-over cards that are used as mini brochures for clients,"
she said. "They can include more information without cluttering up the
front."
It's important to keep the image of a business or service in mind when
designing cards.
Sometimes gimmicks work.
Read the rest of the article...
The opinions expressed
in this column are those of the author. All answers are intended to be
general in nature, without regard to specific geographical areas or
circumstances, and should only be relied upon after consulting an
appropriate expert, such as an attorney or accountant.
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